The promotion of the new book `Old Crafts in Serbia` is the first phase in the implementation of a project called the Support to Safeguarding and Fostering of Old Crafts in the Republic of Serbia led by the Ministry of Commerce of Serbia. Primary contributors are from the Ethnographic Museum in Belgrade. This publication features a detailed study of the most well-known crafts in Serbia, as well as the trends concerning their safeguarding in the era of new technologies and media.